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Thought Leadership

Road Trip Revival

Making an Entrance 

Ideas, Interviews, SB Architects, Stories November 17, 2021

What area of a hotel has the biggest design impact?

AHIC Takeaways | How is the Industry Responding to the “Changing Sustainability Dynamics”? 

Conference, Events, Ideas, SB Architects October 06, 2021

How is the industry responding to the ‘changing sustainability dynamics’? Our Director of Architecture for London, Stephen Albert, discussed this at this year’s AHIC conference.

The New Elements of Hotel Design in a Hi-Tech World | Wellness 

Ideas, SB Architects, Stories, Technology September 30, 2021

How do you reach the same level of disconnect and calm in an urban resort? That is where technology steps in.

The New Elements of Hotel Design in a Hi-Tech World | Sensory Tech, the Science of Feeling Good 

Ideas, SB Architects, Stories, Technology September 28, 2021

There’s a science to feeling good. As designers, we’re tasked with creating immersive spaces and experiences that engage the senses.

Designing a Transformative Sanctuary in the Heart of Mexico’s Napa Valley 

How do you authentically design for a place where the destination itself, is the draw?

The New Elements of Hotel Design in a Hi-Tech World | Designing for a Digital-Physical World 

As architects, we build flexibility into spaces to allow them the transform over time. Adaptable spaces that can easily covert to different uses are going to be key in the future of hospitality.

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